An successful outreach program must build off careful analysis of the relationship between NASA and the public. Seven case studies follow, each addressing some aspect of a science agency's public relations. As described in the above section, each topic was selected for its coverage of key issues in NASA's outreach efforts. Each case study independently reaches conclusions about how government agencies might better communicate with the public, and in many cases, similar conclusions were reached by different case studies. These conclusions and other important conclusions from these case studies will be used to evaluate and revise the NASA Means Business project proposal submitted in November 2001.