Shopping in the Prosperous Sixties, In a 1964 issue celebrating America's consumer prosperity, Life Magazine showcased this Supergrant store in Rockville, Md.: 25,000 shoppers per week visited the store and the shelves had over 7,500 different food items; Americans spent $90 billion on staple foods annually, Life declared. Many Americans believed that the nation's consumer expansion, rising GDP, and Great Society programs would bring about a much more equal distribution of wealth. Source: Life Magazine, 10-16-1964.